Working collaboratively with the commercial team, third party suppliers and the editorial team to conceive and execute branded multi-platform content projects within tight turnaround times.
Create effective concept pitches, visual mockups, mood boards, headlines, video scripts and presentation materials in Photoshop, Keynote or other software.
Be able to write convincing, eloquent articles to accompany photo and video content.
Oversee project-management of branded content projects from brief through to ideation, presentation, production, publishing and reporting.
Working within the assigned production budget, ensuring that ideas conceived will be executable within the allocated and planned budget.
Managing workflows by setting forward-looking production schedules with internal staff and third parties to adhere to commercial deadlines.
Research, reference and stay on top of branded content trends from around the world and tap into best practice and SEO insight to conceive ideas that will generate a high number of views and deep engagement with a digital audience.
Maintaining the Vogue and PopSugar voice and visual sensibilities with all content proposals and production to ensure brand integrity and a seamless fit with the sites’ editorial style.
Create case studies of all content and integrated projects done for use within Vogue Arabia and PopSugar for marketing materials.
The Right Candidate (About You): The launch of Vogue in the Arab world is historic both because of its introduction to the region and because of its initial digital-first focus. This is a rare and special opportunity to be part of the inner workings of Vogue.
With a global audience of over 100 million, PopSugar reaches 1 in 3 female millennials through multi-platform content across entertainment, fashion, beauty, fitness, food and parenting.
We’re setting the bar high and demanding a lot from potential candidates. The right candidates should have the experience, skills, and qualifications below.
You have a proven track record. We’re looking for a Branded Content Editor (Digital) that has a proven track record and a deep bench of experience in producing content for fashion, luxury and lifestyle that delivers against reach and engagement KPIs.
Serious candidates should have multiple years of experience. You should also have demonstrable experience in understanding the cultural nuances of the Arab world and in the various countries that are part of it.
You have a passion for visual language and the written word and are a Photoshop and Keynote ninja as well as a wordsmith. You must love fashion and beauty and be moved by the power of visuals and words to communicate an idea or message.
You are a skeptic. The persistent urge to ask the question of how to communicate something better is second nature. You will take a new approach and a new angle to connect to the reader.
You are a relentless perfectionist. You value the opportunity to raise the bar and to create ground-breaking, beautiful work that produces results.
You have follow-through. You can carry a vision through to the end.
You understand your audience. You recognize the power of great ideas to cut through the clutter and to be something people want to share, comment on and come back for more.
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