The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in depth knowledge of Alpha Art products and market goals. Proficiency in online advertising, social media, email marketing is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Female candidates Preferable
Duties and Responsibilities Developing
Plan, execute and manage all web, SEO/SEM, marketing database, email, social media and advertising campaigns with minimal input from management.
Plan and create website, blogposts & social media content that allows the company to hit specific goals.
Manage and design layouts of online communications such as presentations, newsletters, research papers, and brochures.
Brainstorm new and creative growth marketing strategies. Content writing and posting.
Lead ongoing management of digital touch points, including eventgift.com (home page and top-level sections), social networking landing pages, and mobile.
Managing day-to-day production, as well as campaign budgets and schedules.
Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
Own and maintain site analytics, metrics, and reporting.
Desired Skills & Experience
Minimum Qualifications Bachelor’s degree or diploma in Graphics related field.
2+ years of experience in digital marketing
Core Competency Requirements
Solid knowledge of Photoshop, MS Word, MS Excel and video graphic and media editing software.
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Job Types: Full-time, Permanent
Salary: AED4,000.00 to AED7,000.00 /month
Marketing: 2 years (Required)
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