Digital Marketing Specialist

  • Listed: July 17, 2018 1:30 pm
  • Company Name: Expat Car Buyers
  • Job Type: Full Time
  • Salary Package: Negotiable
  • Required Experience: 2-5 Years
  • Minimum Education: Anything
  • Emirates: Dubai
  • Country: United Arab Emirates
  • Employer Website:


An exciting opportunity to work in the Digital Marketing Division of UAE’s leading Car Buying Company.


ESSENTIAL DUTIES AND RESPONSIBILITIES: other duties may be assigned as needed.

Recommend and implement innovative ideas that tie digital and traditional marketing.
Set project timelines and milestones.
Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics. Manage campaign performance and share results across teams to ensure continuous improvement.
Organize and prioritize projects with cross functional teams for social media, SEO, SEM, email and content creation.
Must have experience with the Adobe Cloud Suite, UX/UI (User Experience/User Interface) design and Basic HTML5/CSS for simple modifications to digital marketing campaigns.
Pay Per Click

Analyze ROI, conversion rates, click-through rates, CPA, by store and drive revenue growth
Setup and manage multiple PPC Google Adwords campaigns for each location
Utilize Google Analytics to track digital marketing results

Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
Develops keyword and linking strategies to improve website search results. Boosts rankings by making revisions to website structure and copy.
Analyzes and reports on results of SEO campaigns.
Stay up-to-date with the latest trends in SEO
Email Marketing

Ownership of email communication including company newsletters, B2B prospect emails, B2B newsletters, B2C new product emails, customer loyalty campaigns, customer referral campaigns, and remarketing to customers who did not purchase
Write, design and code emails using Adobe Photoshop, Adobe Illustrator, and HTML etc.
Deploy, maintain and optimize digital lead generation and customer nurture programs using Pardot marketing automation software and Salesforce
Optimize fitting and equipment sales conversion by moving customers through the appropriate marketing funnels
Set up automation flows, landing pages, and templates using external html brought into Pardot
Daily reporting and working on targets to achieve lower cost per acquisition across all digital marketing. This is a Dubai based position.

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Job Type: Full-time


DIgital: 3 years

Dubai – United Arab Emirates

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Listing ID: 6865b4c6aacbd4e7

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