Our brand is seeking an enthusiastic Fashion Marketing Associate with strong writing and communication skills. The main purpose of this role is to create engaging copy and content that reflects a clear brand image, voice and identity. The successful candidate will be in charge of creation and execution of the overall social media strategy, take on a PR role, communicate with existing buyers and new buyers from online and department stores, maintain and update online store. Contribute to the brand’s Marketing strategy through suggesting creative and measurable plans and ideas. This is an exciting opportunity to become part of an innovative, fast-moving, fashion brand that strives to be the most creative amongst its competitors.
Manages company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms
Maintaining a consistent visual message across various social media channels
Creating and maintaining engagement and communication through social media channels with followers, customers, event organizers, bloggers plus monitoring comments and communication ensuring response to queries in a timely manner
Creates dynamic written, graphic, and video content
Able to create stylish and professional content that stands out with a distinctive tone for social media posts on various networks
Research and curate trends as well as buzzy topics that will be relevant to our audience from around the internet
Maintain and update the social media content calendar and brands events with the community, ensuring response to queries in a timely manner
Optimizes content following search engine optimization (SEO) and pay-per-click (PPC)
Suggest and help implement tactics to drive growth on social media
Work closely with all teams to use visual content where appropriate and ensure synergy across the social channels
Schedule, run and mange photoshoots and ensure quality of pictures is up to standard
The preparation of all product in advance of shooting and the selection of garments and accessories that will be used for social stories.
Create print and digital look books, line sheets to be sent to buyers and client
Staying up to date and be aware of current trends in fashion and design
Create briefs for any campaign-related content, as well as reactive and work with creative team to execute
Ensure all content creation is used through as many channels as appropriate
Support on all marketing projects, taking a lead on visual content-creation and ensuring teams know responsibilities and areas are delivered
Being an ideas factory for all visual content – whether that be reactive, competition-based, or shoot-led
Helping plan and co-ordinate our creative strategy based on weekly, monthly and seasonal objectives.
Is reactive to all and any key events, online platforms fashion edits , social media trends, relevant celebrities and influencers
Analyzing data on a regular basis to make improvements to content creation
Generating original and innovative content ideas for digital channels, based on new digital trends and consumer insight.
Ensuring all communication meets the brand guidelines, standards and tone
Working closely with the creative director and sales team to ensure that all campaigns and marketing efforts are materialized into strong sales in addition to analyze data and metrics to report to management to make best decisions
Producing high quality content for the website online store and ensure continuous injection of ideas that will engage consumers to shop online through linking it to social media campaigns
A degree in Marketing or Social Media Marketing Degree Preferred
At least two years of professional experience in writing, editing, social media or content marketing in the retail or fashion industries is essential.
Exceptional verbal and report presentation abilities be an excellent Strong business writing skills, copywriting and communication skills and be able to create short captions with flair quickly communicator, both verbally and in writing.
Must be familiar with Search engine optimization (SEO) & pay-per-click (PPC)
A keen interest in social media and digital marketing
A love for and knowledge of the luxury fashion industry and a discerning eye is essential
Familiarity with platforms for scheduling, reporting, publishing and analyzing social media
Experience in running online platforms such as Shopify or similar ones.
Effective time management and organizational skills
Experience working with Adobe Photoshop and illustrator is a plus
Energetic professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help advance our brand
Able to communicate in a very straightforward and succinct manner, in order to avoid confusion and miss deadlines.
Curious and interested in what happens and have a decent understanding of the various marketing sub-disci
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