Marketing Manager

  • Listed: June 22, 2017 11:04 am
  • Expires: This ad has expired
  • Company Name: Future Careers
  • Job Type: Full Time
  • Salary Package: Negotiable
  • Required Experience: 10-15 Years
  • Minimum Education: Bachelors Degree
  • Emirates: Dubai
  • Country: United Arab Emirates
  • Employer Email: amy@myfuturecareer.co.za

Description

Our client is listed as Middle East’s largest fashion retailer. They have a vacancy for a Marketing Manager to be based in the UAE.

Description Duties (will include but not limited to):
Recommend store promotions for the country
Ensure that all communication material required for the promotions is received and sent to the stores within the time frame specified
Recommend events specific to brand / product category / season for the respective country
Forecast along retail operations on the increase in footfall sales during the promotions
Ensure all aspects of imaging – store windows, visuals, banners, posters, shelf takers are in line with the “Image” of the brand and target the appropriate audience
Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings)
Ensure that the outdoor me via communication is replaced regularly with images and captions as directed
Co-ordinate as necessary on the media advertising
Ensure consistency in the brand image as per the guideline
Provide innovative solutions for new POS materials for stores
Prepare the annual marketing budget for the Concept in consultation with the management team and Marketing Head & allocate resources to territories with the break up in terms of season, campaign, media etc
Prepare annual marketing calendar and product specification catalogs
Review the effectiveness of advertisement promos and provide feedback to the Marketing Head
Responsible for all approvals on the brand and marketing in coordination with the Marketing Head
Manage the performance of the team – set annual performance goals, monitor performance and provide constructive feedback to improve performance
Identify their training and development needs and ensure their fulfilment
Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart
Ensure compliance to Company policies and values. Coordinate with the HR for appraisals
Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing
Conduct market research to study the effectiveness of the media campaign and with respect to the money spent, in coordination with the Marketing Head / team
Set goals and parameters for the Marketing Research
Oversee other outside agencies for order placements and printing needs, shopping bags, stickers, .flyers, and other sales material
Negotiate with vendors and contractors to coordinate media cost, placement, and scheduling
Create opprotunities for Cross Promotion (i.e. Banks, Airline) and co-branding
Plan with Public relation agencies for PR and media coverage in consultation with the Marketing Head / team
Manage the loyalty program/privilege clubs of the concept and recommend strategies to ensure increase in the perception level of the program
Recommend strategies to Corporate Marketing to increase membership in the Loyalty Program and provide support in sending mailers/brochures to privilege club members (as required/agreed upon)
Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends

Education Requirements:
Post Graduate Degree in Marketing / Advertising / Public Relations / Communications essential
10 – 12 years of marketing experience in the Fashion / Retail Industry
4-5 years of managerial experience of heading a Marketing function in a Fashion / Value Retail
This position is only applicable for South African citizens who are willing to relocate to the UAE.

How to Apply Please forward your CV to amy@myfuturecareer.co.za Should you not be contacted within two weeks, kindly consider your application unsuccessful.

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Listing ID: 336594a8326a5b1e

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